22 Other Ways to Say “Coming Soon”

“Coming soon” is a frequently used phrase that signals the arrival or release of something in the near future—whether it’s a product, a service, an event, or even a piece of content like a new blog post or movie. For example, when a website says, “New features coming soon,” it’s giving its audience a reason to stay engaged while creating a sense of anticipation and forward-looking excitement.
While effective, “coming soon” can start to feel repetitive or vague if overused, especially in professional communications, marketing campaigns, or creative content. That’s why having a broader range of phrases can help you better capture tone, formality, and context. Below, we explore 22 dynamic alternatives that will allow you to freshen up your vocabulary while maintaining that same sense of imminent arrival or expectation.
Other Ways to Say “Coming Soon”
1. Launching Shortly
Example: “Our new clothing line is launching shortly.”
Meaning: Implies that something is about to begin or be made available in the near future.
Usage: Often used in marketing and product releases to build momentum.
2. On the Horizon
Example: “Exciting updates are on the horizon for our app users.”
Meaning: Suggests that something is approaching or expected soon.
Usage: Good for hinting at future developments with a poetic tone.
3. Just Around the Corner
Example: “The grand opening is just around the corner.”
Meaning: Emphasizes how close something is to happening.
Usage: Ideal for events and dates that are imminent.
4. In the Works
Example: “A new feature is in the works for next month.”
Meaning: Indicates that something is being developed or prepared.
Usage: Suited for informal or internal project updates.
5. Upcoming
Example: “Don’t miss our upcoming product launch.”
Meaning: A direct synonym that highlights something scheduled soon.
Usage: Versatile for announcements, calendars, and content previews.
6. On Its Way
Example: “A major update is on its way.”
Meaning: Suggests movement toward release or arrival.
Usage: Friendly and informal, commonly used in newsletters or announcements.
7. Rolling Out Soon
Example: “We’ll be rolling out new features soon.”
Meaning: Refers to a gradual release or implementation.
Usage: Effective in software, tech, or business updates.

8. In the Pipeline
Example: “More tutorials are in the pipeline.”
Meaning: Describes something that’s currently being developed or scheduled.
Usage: Common in business, operations, and content strategies.
9. Arriving Soon
Example: “Your order will be arriving soon.”
Meaning: Refers to something en route or about to reach its destination.
Usage: Often used in customer service or shipping updates.
10. Coming Down the Line
Example: “There are several new tools coming down the line.”
Meaning: Suggests a sequence of future events or releases.
Usage: Informal but suitable for technical or developmental contexts.
11. Right Around the Corner
Example: “Summer is right around the corner.”
Meaning: Emphasizes that the event or item is very close in time.
Usage: Perfect for seasonal or time-specific promotions.
12. Dropping Soon
Example: “New episodes dropping soon on all platforms.”
Meaning: A trendy phrase that means something will be released shortly.
Usage: Popular in entertainment, especially music and media.
13. Nearing Release
Example: “Version 2.0 is nearing release.”
Meaning: Indicates final stages before launch.
Usage: Appropriate for tech, gaming, or digital product updates.
14. Incoming
Example: “Big news incoming—stay tuned!”
Meaning: Suggests imminent arrival or an announcement.
Usage: Bold and attention-grabbing, good for email or social posts.
15. On Deck
Example: “The next speaker is on deck.”
Meaning: Highlights something that’s next in sequence or about to happen.
Usage: Casual tone, works well in events or live sessions.
16. Debuting Soon
Example: “Our new logo will be debuting soon.”
Meaning: Indicates a first-time reveal or presentation.
Usage: Excellent for launches of creative work, products, or designs.
17. Set to Launch
Example: “The app is set to launch in September.”
Meaning: Refers to a confirmed upcoming start or release date.
Usage: Used in formal or structured announcements, especially in business or tech.
18. Slated for Release
Example: “The film is slated for release this fall.”
Meaning: Highlights a scheduled launch or distribution timeline.
Usage: Common in publishing, film, or product industries.
19. On Schedule to Arrive
Example: “The update is on schedule to arrive next week.”
Meaning: Communicates both timing and planning precision.
Usage: Works well for progress updates and planning documents.
20. Going Live Soon
Example: “Our new website will be going live soon.”
Meaning: Indicates that something will be publicly available shortly.
Usage: Frequently used for websites, webinars, and live events.
21. Releasing Shortly
Example: “The latest version will be releasing shortly.”
Meaning: Emphasizes a very near-term launch or deployment.
Usage: Common in software, gaming, and entertainment spheres.
22. Coming Your Way
Example: “Exciting new recipes are coming your way.”
Meaning: A casual and friendly phrase suggesting incoming content or surprises.
Usage: Ideal for emails, blogs, or promotional posts with a conversational tone.
When to Use Different “Coming Soon” Alternatives
In Marketing or Business Promotions
When creating anticipation for a product or service, it’s often more impactful to switch out “coming soon” with engaging and industry-specific terms like “launching shortly,” “rolling out soon,” or “set to launch,” as these not only sound more professional but also convey readiness and intent. Whether you’re teasing a limited-time offer, a new app, or an event, these alternatives let you match your audience’s expectations with a tone that’s exciting yet confident.
In Everyday and Informal Communication
If you’re speaking casually in social media captions, personal blogs, or messages to your community, go with phrases like “just around the corner,” “on its way,” or “coming your way.” These maintain an upbeat tone and feel more personal, which helps create a sense of connection while still hinting at exciting things ahead.
In Creative or Entertainment Contexts
In entertainment, writing, or digital content creation, using fresh and catchy phrases like “dropping soon,” “debuting soon,” or “incoming” can create buzz while fitting in with the tone of the audience you’re trying to reach. These phrases not only avoid sounding cliché but also spark curiosity and increase engagement.
Conclusion
While “coming soon” is a reliable way to signal that something new is on its way, it can lose its spark when used repeatedly or without nuance. That’s why exploring other ways to convey imminent arrivals can elevate your communication—whether you’re announcing a product, teasing new content, or informing an audience of what to expect. With options like “launching shortly,” “on the horizon,” and “going live soon,” you’ll have the vocabulary to adapt your message to the tone, audience, and platform.
A well-chosen phrase not only informs but excites, and having the right words at your disposal ensures that your message always lands just right.
FAQs
What does “coming soon” mean?
“Coming soon” is a phrase used to indicate that something will happen or be released in the near future.
Is “coming soon” professional enough for business communication?
Yes, but there are more polished alternatives like “launching shortly” or “slated for release” that may better suit professional contexts.
Can I use “dropping soon” in formal writing?
“Dropping soon” is best reserved for informal or trendy content, especially within entertainment or youth-focused messaging.
What’s a formal alternative to ‘coming soon’?
Try using “set to launch,” “nearing release,” or “slated for release” in formal contexts.
Why should I vary how I say ‘coming soon’?
Using varied expressions helps maintain audience interest, improves tone matching for different platforms, and avoids repetition that can weaken impact.