28 Creative Ways to Say “About Us”
The phrase “About Us” is one of the most common headings you’ll find on websites, portfolios, company profiles, and personal blogs—it acts as a door into your brand, your story, or your mission. While it’s clear and familiar, it can sometimes feel bland or overused, especially if you’re striving to stand out in a crowded digital world. Whether you’re building a personal brand, launching a start-up, or revamping your nonprofit’s site, using a more original or emotionally resonant phrase can instantly change the tone and engagement level of your audience.
That’s where this list comes in—28 thoughtful, modern, or quirky alternatives to the typical “About Us” page title. Each option carries its own personality and gives you a chance to better reflect your values, culture, or creativity. From corporate-friendly to casually cool, these expressions allow you to communicate the essence of who you are in a way that aligns more closely with your voice and mission.
Other Ways to Say “About Us”
1. Our Story
Example: “Click here to read Our Story.”
Meaning: This phrase conveys a narrative-driven perspective that introduces the team or brand through a storytelling lens.
Usage: Best for brands or individuals wanting to build emotional connection by sharing their journey, origins, or evolution.
2. Who We Are
Example: “Learn more on the Who We Are page.”
Meaning: A direct and honest alternative, this option highlights identity and humanizes the brand or group.
Usage: Works well in both formal and informal contexts, especially for organizations wanting to build trust and clarity.
3. Meet the Team
Example: “Get to know us on the Meet the Team section.”
Meaning: Focused specifically on the people behind the brand or service, emphasizing transparency and personal connection.
Usage: Ideal for small businesses, agencies, and creative teams where human faces matter.
4. Behind the Scenes
Example: “Take a look Behind the Scenes of our company.”
Meaning: Offers a peek into daily operations, values, or the real-life people powering the work.
Usage: Suitable for more casual, transparent brands that want to show personality and authenticity.
5. The Journey
Example: “Explore The Journey that brought us here.”
Meaning: Emphasizes a timeline or process, helping readers understand how an idea became a reality.
Usage: Excellent for founders, innovators, or brands that evolved over time through personal or professional growth.
6. Get to Know Us
Example: “Want to know more? Visit our Get to Know Us page.”
Meaning: Warm and conversational, this phrase invites readers into a dialogue rather than just presenting facts.
Usage: Good for lifestyle blogs, coaching businesses, or brands that prioritize relationships and accessibility.
7. Inside Our World
Example: “Step Inside Our World to learn more about what drives us.”
Meaning: Creates an immersive feel, as if the reader is entering a special or personal space.
Usage: Best suited for niche or lifestyle brands, artists, or thought leaders.
8. Our Mission
Example: “Read Our Mission to understand our goals.”
Meaning: Focuses more on purpose and intention rather than people or history.
Usage: Ideal for nonprofits, educational institutions, and cause-driven brands.
9. Company Overview
Example: “Company Overview available for partners and clients.”
Meaning: A neutral and professional option that delivers factual information.
Usage: Most effective in corporate, B2B, or investor-focused contexts.
10. What We Do
Example: “Find out What We Do and how we do it.”
Meaning: Focuses on actions and services rather than identity.
Usage: Works for startups, agencies, or brands that want to emphasize function and results.
11. About the Brand
Example: “About the Brand—history, vision, and values.”
Meaning: Slightly more polished than “About Us,” it emphasizes the company image and voice.
Usage: Often seen in product-driven or fashion-related businesses.
12. Meet Our People
Example: “Click here to Meet Our People.”
Meaning: Similar to “Meet the Team,” but with a warmer, more personal tone.
Usage: Works well in industries where team experience and human stories matter—like healthcare, education, or community services.
13. The Humans Behind [Brand Name]
Example: “The Humans Behind KindCup Coffee.”
Meaning: A modern, playful twist that breaks down formality.
Usage: Perfect for friendly, edgy, or lifestyle-centric brands trying to highlight their relatability.
14. This Is Us
Example: “This Is Us—our story, values, and future.”
Meaning: Echoes the sentiment of the popular phrase, giving a welcoming and inclusive tone.
Usage: Works well in informal, community-based, or values-driven organizations.
15. Who’s Behind the Brand?
Example: “Find out Who’s Behind the Brand and why we do what we do.”
Meaning: Highlights the individual creators, founders, or team without sounding too corporate.
Usage: Great for personal brands, small businesses, or creative projects.
16. Learn More About Us
Example: “Want the full picture? Learn More About Us here.”
Meaning: A gentle invitation to dive deeper into the people and purpose behind the site.
Usage: Works across a variety of websites, from blogs to business platforms, when a bit more information is expected.
17. Our Background
Example: “Our Background tells the story of where we came from.”
Meaning: A more factual or historical tone that gives readers a sense of heritage or experience.
Usage: Ideal for consultants, educational institutions, or long-established businesses.
18. Know Us Better
Example: “Take a moment to Know Us Better.”
Meaning: Encourages familiarity and connection through an easygoing tone.
Usage: Best used in informal or emotionally-driven platforms like nonprofits, passion blogs, or advocacy groups.
19. Why We Exist
Example: “Why We Exist explains our passion and reason for being.”
Meaning: Puts purpose front and center, going beyond just what you do.
Usage: Excellent for mission-driven brands, ethical companies, or organizations driven by social causes.
20. What Drives Us
Example: “Explore What Drives Us and fuels our work.”
Meaning: Focuses on the core values or principles that keep the brand or team motivated.
Usage: Perfect for startups, nonprofit teams, or founders with a strong personal mission.
21. Our Manifesto
Example: “Our Manifesto outlines everything we believe in.”
Meaning: A bold, values-based statement of intent, belief, and vision.
Usage: Works for edgy, bold, or revolutionary brands aiming to inspire or challenge norms.
22. The Team
Example: “Meet The Team behind the vision.”
Meaning: Classic and effective—short, sweet, and clear.
Usage: Ideal for businesses or agencies with multiple members whose bios or roles are worth highlighting.
23. About the Creator
Example: “About the Creator—background, goals, and projects.”
Meaning: Personal and direct, this phrase focuses on the individual originator of the work or site.
Usage: Tailored to solo entrepreneurs, artists, authors, or bloggers.
24. From the Founders
Example: “A message From the Founders.”
Meaning: Personal and authoritative—it lets the leadership speak directly to the audience.
Usage: Best for start-ups or companies that want to maintain founder transparency.
25. Our Culture
Example: “Step into Our Culture to see how we work and connect.”
Meaning: Focuses on values, workplace environment, and company vibe.
Usage: Especially valuable in recruitment pages or brand-building sites.
26. Just Us
Example: “It’s Just Us—no fluff, just real people doing what we love.”
Meaning: A down-to-earth, minimalist way to say “About Us” with authenticity.
Usage: Works well for small teams, freelancers, or grassroots projects.
27. All About [Brand Name]
Example: “All About BrightRoot Studios.”
Meaning: Slightly playful but informative, it invites readers to know everything there is to know about the brand.
Usage: Effective for creative brands or product-based businesses.
28. Our Values
Example: “Our Values shape everything we do.”
Meaning: Focuses entirely on the beliefs and principles behind the business or mission.
Usage: Ideal for nonprofits, ethical businesses, and educational platforms.
When to Use Different “About Us” Alternatives
In Business or Corporate Websites
If you’re designing for a corporate or formal setting, clarity and professionalism should guide your word choices. Options like “Company Overview,” “Our Mission,” “Our Background,” or “From the Founders” work well because they present a polished tone and deliver trust with structured presentation. These alternatives suit industries such as finance, healthcare, B2B services, and education.
In Creative or Personal Websites
In contrast, artists, freelancers, designers, and personal bloggers might lean toward more engaging or expressive titles like “Inside Our World,” “The Journey,” or “About the Creator.” These encourage connection, creative storytelling, and a sense of individuality that resonates with personal audiences.
In Nonprofits, Activist, or Educational Sites
For mission-driven platforms, alternatives that emphasize purpose and values are essential. Consider using “Our Mission,” “Why We Exist,” “Our Values,” or “What Drives Us” to make sure visitors instantly understand your motivation and what sets you apart.
Conclusion
“About Us” may be the default, but it doesn’t have to be the only option—and it’s certainly not always the most memorable one. With so many creative and strategic alternatives, you can make your introduction more personal, more compelling, or more aligned with your mission. Whether you’re looking to inspire, inform, or connect, the right heading can change how your audience perceives your brand. So choose the one that fits your tone, context, and goals—because first impressions matter.
FAQs
What is the purpose of an “About Us” page?
An “About Us” page provides background information about a company, individual, or team. It helps build trust, communicate values, and show the story or people behind the work.
Is it okay to not use “About Us” at all?
Yes, many websites today use alternative phrases that better fit their tone, mission, or brand personality while still serving the same function.
Which “About Us” alternative is best for a personal blog?
For a personal blog, consider using “Get to Know Me,” “Inside My World,” or “About the Creator” depending on the blog’s voice and goals.
Can I use more than one section to say ‘About Us’?
Absolutely. Many websites break this into multiple sections such as “Our Story,” “Meet the Team,” and “Our Values” to give a fuller picture of who they are.
